Case Study: Informa Markets Fashion boosts exhibitor engagement with ExpoPlatform

Informa Markets Fashion - Customer Case Study

ExpoPlatform partnered with Informa Markets Fashion, a premier host of global fashion trade shows, to create a unified digital experience for their three Las Vegas events: Magic, Project, and Sourcing Magic. The challenge was to develop a customized umbrella platform that could seamlessly integrate multiple shows while enhancing attendee engagement and meeting strict data deadlines.

The solution involved building a custom website and mobile app featuring filtered exhibitor lists, a new recommendation engine for personalized suggestions, and critical API integrations for seamless data flow. ExpoPlatform's user-friendly design made it easy to navigate the different shows, which encouraged greater interaction with exhibitors. The organiser was pleased with the outcome, which successfully elevated the attendee experience and led to Informa Markets choosing to use ExpoPlatform's solutions for an upcoming New York event.

Informa Markets Fashion

Havina Sirohia

Senior Project Manager