Case Study: IMEX achieves record meetings and buyer engagement with ExpoPlatform

IMEX drives 73,395 meetings with ExpoPlatform

IMEX Group, the organizer of the flagship IMEX Frankfurt trade show, faced the challenge of scaling its event technology to support continued growth without creating a complex experience for users. They needed a platform capable of handling increased traffic, simplifying meeting scheduling for thousands, and supporting the diverse needs of nearly 3,000 exhibitors while maintaining a seamless cross-device experience. For this, they turned to their long-term partner, ExpoPlatform, to provide the official technology ecosystem.

ExpoPlatform delivered a tailored solution with advanced matchmaking, intelligent scheduling, and personalized exhibitor discovery tools. This resulted in record-breaking engagement for IMEX Frankfurt 2026, including 73,395 total meetings (an 8% year-on-year increase) and 118,564 lead scans. The partnership with ExpoPlatform enabled the event to welcome 4,739 buyers and achieve measurable growth in key metrics, all while maintaining platform stability and a familiar user experience.

IMEX