Case Study: IMEX achieves record buyer-exhibitor engagement with ExpoPlatform

IMEX - Customer Case Study

IMEX, a leading international trade show for the meetings and events industry, partnered with ExpoPlatform to create a new tech-driven experience for its 2023 Frankfurt edition. Their challenge was to supercharge networking and connections between its global audience of attendees and exhibitors.

ExpoPlatform developed a customized, intuitive event platform and mobile app with seamless functionality, including specialized features like exhibitor meeting spaces and free QR lead scanning. The solution achieved record engagement, including over 57,000 total meetings, 285,000 unique messages, and 74,000 lead scans. The organiser was also impressed with the platform's flexibility and ExpoPlatform's round-the-clock support, which contributed to the event's significant success.

IMEX

Carina Bauer

Chief Executive Officer