Case Study: IMEX achieves record-breaking meetings and lead scans with ExpoPlatform

IMEX - Customer Case Study

IMEX, a leading tradeshow for the global meetings and events industry, faced challenges with a disjointed, outdated, and expensive legacy technology platform. Their system created a poor user experience, lacked innovation, and made it difficult for exhibitors to capture leads and for attendees to book meetings, hindering the event's core purpose of fostering connections.

ExpoPlatform implemented a comprehensive event tech solution, including a Smart Event App with AI-powered matchmaking and integrated lead scanning, creating a centralized and user-friendly system. This deployment by ExpoPlatform facilitated a record 80,000 scheduled meetings and over 124,000 lead scans, significantly enhancing the attendee and exhibitor experience while solidifying IMEX's leadership in event technology.

IMEX

Carina Bauer

Chief Executive Officer