Case Study: IMEX achieves record engagement and ROI with ExpoPlatform

IMEX boosts scheduled meetings 8% with ExpoPlatform

The IMEX Group, organiser of IMEX America, required a technology ecosystem capable of managing their event at a global scale while ensuring a seamless experience for attendees. Their challenge was to find a platform that provided consistent stability under growing volume, smart discovery tools for buyers and reliable analytics to measure ROI. They partnered with ExpoPlatform to balance this scale and stability with innovation.

ExpoPlatform implemented a long-term, evolving ecosystem featuring AI-powered recommendations, integrated meeting scheduling and real-time analytics. This solution delivered record-breaking results for IMEX America 2025, including 92,000 scheduled meetings and over 185,883 unique badge scans. The sustained partnership with ExpoPlatform led to an 11% increase in meetings since 2023 and drove higher engagement, proving the value of their consistent, data-driven approach.

IMEX