Case Study: GITEX Global boosts meetings and lead generation with ExpoPlatform

GITEX Global - Customer Case Study

ExpoPlatform partnered with GITEX Global, a massive technology exhibition hosted at the Dubai World Trade Centre. The challenge was to improve the quality of attendee interactions, facilitate hosted buyer meetings, and boost lead generation for the event's 5,000 exhibitors and 170,000+ attendees.

The solution was the GITEX Plus Smart Event app developed by ExpoPlatform. It featured advanced search, digital badge scanning, and a meeting management program. The results were highly successful, including over 110,000 app downloads, 7,000 facilitated meetings, and one million leads generated with over 500,000 scans.

GITEX Global