Case Study: GITEX Global drives high-value connections and leads with ExpoPlatform

GITEX Global - Customer Case Study

The customer, GITEX Global, sought to successfully launch its inaugural GITEX Africa event by facilitating high-quality connections and putting the African tech ecosystem on the global map. To achieve this, they partnered with vendor ExpoPlatform to provide a tech-enhanced experience for participants.

ExpoPlatform implemented a customized suite of solutions including a Meeting Wizard tool, a Smart Event App, and an Interactive Floor Plan. This technology was instrumental in driving engagement, resulting in over 14,500 meeting requests and 131,000 favourites made by the 35,000+ participants. The event was a resounding success, leading to significant investment pledges and partnership announcements for the region.

GITEX Global