Case Study: GITEX Global boosts meetings, leads and engagement with ExpoPlatform

GITEX Global - Customer Case Study

GITEX Global, a major technology exhibition, partnered with event tech vendor ExpoPlatform for the third time to power its 2023 event. The organizers faced the challenge of seamlessly connecting two separate venues on opposite sides of Dubai, which complicated attendee navigation. Furthermore, they needed to manage a highly dynamic hosted buyer program involving thousands of pre-arranged meetings that required constant communication and updates.

ExpoPlatform implemented an all-in-one smart event platform, integrating a unique interactive floorplan for wayfinding across the two venues and advanced hosted buyer tools to manage the complex meetings schedule. The solution also included a mobile app with AI recommendations and seamless API integrations with other vendors. The results were exceptional, with the platform facilitating a record-breaking 12,000+ concierge meetings and an astonishing 698,000+ unique lead scans for exhibitors, demonstrating a significant measurable impact on engagement and ROI.

GITEX Global