Case Study: Beauty Istanbul boosts event engagement with ExpoPlatform

Beauty Istanbul - Customer Case Study

Beauty Istanbul, a premier cosmetics and beauty tradeshow in Turkey, was looking for an established event technology platform to provide a good user experience and achieve maximum engagement for its attendees and exhibitors. The organiser turned to ExpoPlatform for its event tech solutions, having been impressed by its performance at a previous industry event.

ExpoPlatform implemented a suite of solutions including AI Matchmaking, Online Networking, and a Mobile App with a multi-lingual capability in four languages. This resulted in a highly successful 2023 event with over 41,000 visitors, 8,700 meetings, and 114,000 messages sent. The seamless platform drove 65,000+ profile views and nearly 6,000 profile favorites, leading the organisers to select ExpoPlatform again for the following year.

Beauty Istanbul