Case Study: The Obesity Society cuts exhibitor questions by ~80% with ExpoGenie

The Obesity Society cuts exhibitor questions by 80% with ExpoGenie

The Obesity Society, the organization behind the annual ObesityWeek conference, faced significant challenges managing exhibitors. Using disconnected systems and manual workflows led to constant follow-ups, difficulty tracking payments, and error-prone revenue reporting. To address this, they turned to vendor ExpoGenie for its exhibitor management solution.

ExpoGenie implemented a self-service portal where exhibitors could handle booth selection, payments, and tasks autonomously. This was supported by automated workflows and integrations with the society's AMS and accounting software. The solution had a measurable impact, cutting exhibitor questions by approximately 80% and providing leadership-ready revenue reports without manual reconciliation, saving the team hours each week.

The Obesity Society