Case Study: Parthenon Management Group Standardizes Exhibitor Management with ExpoGenie

Parthenon Management Group boosts exhibitor retention to 92% with ExpoGenie

Parthenon Management Group (PMG), a leading association management company, faced the challenge of manually managing exhibitor and sponsor workflows across its growing portfolio of client events. This involved chasing files, tracking payments in spreadsheets, and dealing with limited automation, which created significant administrative overhead. To address this, PMG partnered with vendor ExpoGenie to find a scalable solution using its registration, floor plans, sponsors, portal, tasks, and communications products.

ExpoGenie implemented a centralized online platform for PMG that enabled self-service booth and sponsorship sales, automated communications, and real-time reporting. This solution standardized exhibitor management across all events, drastically reducing manual follow-up. The results included a significant increase in sponsor revenue, countless team hours saved, and a 92% exhibitor and sponsor retention rate, allowing PMG to scale its business efficiently.

Parthenon Management Group