Case Study: Massachusetts Municipal Association modernizes exhibitor management with ExpoGenie

Massachusetts Municipal Association streamlines 250+ exhibitors with ExpoGenie

The Massachusetts Municipal Association (MMA) faced the challenge of modernizing its exhibitor management for its annual trade show after the retirement of a key staff member who managed the process manually. Their outdated system relied on paper forms, spreadsheets, and institutional knowledge. To navigate this transition, MMA implemented the ExpoGenie platform.

ExpoGenie provided a centralized, self-service system for exhibitor registration, booth selection, sponsor management, and payments. This solution allowed over 250 exhibitors to register and manage their own participation, significantly reducing the administrative workload for MMA's new team. The outcome was a smooth transition with no disruption, verified badge lists prepared in advance, and positive feedback on the new process's ease of use.

Massachusetts Municipal Association