Case Study: International Association for Identification halves exhibitor management time with ExpoGenie

International Association for Identification cuts exhibitor management time by 50% with ExpoGenie

The International Association for Identification (IAI), a global forensic science association, faced a challenge with its heavily manual exhibitor and sponsorship management processes. Relying on spreadsheets, PDFs, and Word invoices created operational inefficiencies and led to declining sponsorship revenue. To address this, IAI turned to the vendor ExpoGenie for a digital solution.

ExpoGenie implemented its platform, providing IAI with interactive floor plans, online booth selection, invoicing, and a self-service sponsorship cart. This solution halved the time spent managing exhibitors and sponsors while also increasing sponsorship revenue by thousands of dollars year over year. The outcome was a more professional operation with significant time savings and revenue growth for IAI.

International Association for Identification (iai)