Case Study: INFRA streamlines exhibitor administration and replaces Excel floor planning with ExpoGenie

INFRA streamlines exhibitor administration for 480 contacts with ExpoGenie

INFRA, a purchasing cooperative for independent natural food retailers, faced the challenge of managing its annual conference exhibitors with a small team. Their manual, Excel-based processes for applications, approvals, and floor planning were inefficient. They implemented ExpoGenie's exhibitor management and lead scanning products to streamline administration.

ExpoGenie provided a unified system that connected applications to approvals and replaced the Excel floor plan with an interactive one, allowing INFRA to retain control over booth placement by category. The solution eliminated manual steps, saved the team significant time, and scaled administrative support for nearly 480 exhibitor-side contacts. INFRA also successfully expanded its use of ExpoGenie's lead scanning capabilities.