Case Study: American Physical Society achieves error-free exhibitor registration with ExpoGenie

American Physical Society makes exhibitor registration error-free with ExpoGenie, eliminating duplicate CRM records

The American Physical Society (APS), a scientific association, faced challenges with its manual exhibitor registration and booth assignment processes for its major physics meetings. These workflows were prone to errors, created frustration for exhibitors, and resulted in messy data that was difficult to sync correctly with their Nimble CRM. APS partnered with ExpoGenie to modernize and automate these critical functions.

ExpoGenie implemented a self-service exhibitor portal featuring interactive booth selection and automated workflows integrated directly with the Nimble CRM. This solution eliminated manual data entry, allowing exhibitors to manage their own registrations and choose their booth locations. The results for APS included error-free registration, zero duplicate CRM records, and hours of saved staff time per event, significantly improving efficiency for the APS team and satisfaction for their exhibitors.

American Physical Society