Case Study: Informa Markets achieves seamless large-scale event navigation with ExpoFP

Informa Markets reaches 158,000+ unique users with ExpoFP

ExpoFP provided custom interactive floor plans for Informa Markets' co-located healthcare exhibitions, WHX Dubai and WHX Labs 2026. The challenge was navigating the extreme complexity of two large-scale events with over 4,300 exhibitors across two venues, which required seamless attendee wayfinding, robust partner integrations, and the ability to handle frequent last-minute changes without disruption.

The solution from ExpoFP involved delivering two fully custom PRO floor plans featuring blue-dot navigation, a custom exhibitor directory, and integration with partners like Swapcard and CrowdConnected. The result was a high-usage navigation tool used by over 158,000 unique attendees, with the WHX Dubai map alone receiving 464,247 total views, demonstrating its critical role in the event's success.

Informa Markets