Case Study: Braze improves attendee navigation and engagement with ExpoFP interactive floor plan

Braze boosts event navigation with ExpoFP and 1,083 map views

Braze, a customer engagement and marketing technology company, faced the challenge of guiding attendees through its tightly scheduled City x City London 2026 B2B event at Olympia London. They needed more than a static venue map to help visitors efficiently navigate between the Mainstage, Stage 2, the Braze Hub, and various networking spaces, and they wanted measurable proof of engagement.

ExpoFP implemented a branded, searchable interactive floor plan for the event. The solution helped attendees find sessions and key areas, resulting in measurable impact: ExpoFP's analytics recorded 420 unique users and 1,083 total map views, demonstrating active use throughout the day.

Braze