Case Study: Taboola achieves rapid SMB lead enrichment and 130% higher lead coverage with Explorium

Taboola Leverages Explorium’s External Data Platform To Rapidly and Accurately Segment, Route, and Retarget Inbound SMB Leads

Taboola, a leading native advertising platform, needed to scale into the SMB market and quickly prioritize millions of incoming small business leads. To do this it required richer, continuously updated external data and automated routing into its sales workflow, so it partnered with Explorium and used Explorium’s external data platform (including the Explorium Salesforce Connector) to enrich and classify inbound leads.

Explorium enriched multiple data points (URL, email, industry, employees, traffic, technologies, geography), fed them into Taboola’s scoring and segmentation models, and pushed scored leads into Salesforce for immediate follow-up. The integration with Explorium cut enrichment and routing time from 60 hours to 10 minutes, delivered ~130% higher lead coverage, improved predictive accuracy, and materially increased sales efficiency and confidence.

Taboola

Mor Nitzan

Team Lead, Sales Growth Analytics