Case Study: Melio achieves 15% conversion uplift and 3X operational efficiency improvement with Explorium's External Data Platform

Melio Payments Uses Explorium’s External Data Platform to Improve Conversion Rates and Streamline Operations

Melio, a fast-growing B2B payments provider for small and medium-sized businesses, faced a surge of inbound leads and lacked the capacity to analyze and prioritize them effectively as usage and payment volume exploded. To address this challenge Melio paired with Explorium and adopted Explorium’s External Data Platform to help identify which prospects were most likely to convert and to validate fit and eligibility at scale.

Explorium worked with Melio to discover and enrich internal data with external signals and to build rapid lead-scoring models that automated prioritization. The solution enabled Melio’s marketing and sales teams to focus on high-value segments, producing a 15% uplift in conversion rate and a threefold improvement in operational efficiency, while freeing up time for core tasks.

Melio

Elad Zoldan

Head of Data