Case Study: MarketStar doubles partner conversions with Explorium

MarketStar doubles conversions with Explorium in 12 months

MarketStar, a provider of outsourced marketing and sales services, faced a challenge with lead generation for a top networking client. They partnered with vendor Explorium to better identify companies fitting their Ideal Customer Profile (ICP) and enrich their lead data.

Explorium's solution enabled MarketStar to build a model for identifying target accounts, enriching leads with relevant data, and prioritizing them through lead scoring. This approach resulted in a 100% increase in conversions within 12 months and delivered 40,000 new leads for their client.

MarketStar