Case Study: Global Company achieves 30% lower CPA and 10% higher ROI with Explorium

Lower Cost Per Action With Data Science-Driven Ad Bidding

Global Company, which invests heavily in programmatic display and Google Ads to drive visibility, was struggling with high cost‑per‑click and low ROI because its BI‑driven bidding approach relied only on internal historic data and missed critical contextual signals. To address this, Global Company connected its datasets to Explorium and adopted data‑science‑driven ad‑bidding models to find better timing, pricing, and audience signals.

Explorium enriched the company’s training data with indicators like keyword popularity by social/search activity, CPC by demographic and region, device/age search frequency, and time‑of‑day/location trends, enabling more efficient bid placement and budget allocation. As a result, Global Company reduced CPA by over 30% and increased campaign ROI by 10% within days, while lowering CPC and capturing larger, more receptive audiences.