Case Study: Global Retailer achieves 14% promotion ROI lift and 4% store revenue increase with Explorium

Increase Revenue With Optimized Promotion Scheduling for Retail

Global Retailer had built a promotion optimization model trained only on past promotions and sales, but recent campaigns were stuck at roughly 65% ROI (revenues per dollar spent), with flagging sales at key stores and difficulty finding effective promotion schedules for new products. To address this, the retailer turned to vendor Explorium and its Enrichment Catalog to bring external signals into their planning.

Explorium supplied enriched data—such as searches for the word “Coupon,” percent of married shoppers by store, nearby competitor counts, and neighborhood median income—that was integrated into a new dynamic promotion-scheduling model. By using Explorium, the retailer improved promotion ROI by 14% and achieved a 4% uplift in store revenues across locations while running a more efficient promotion calendar.