Case Study: Leading Manufacturing Giant achieves millions in net-new pipeline with Explorium

How Explorium’s Predictive Prospecting Solution Transforms Manufacturing Businesses

Leading Manufacturing Giant, a multinational manufacturer operating across the Americas, engaged Explorium to accelerate a growth plan in a saturated market. The company needed a reliable, fast way to identify high-potential customers—specifically metal-cutting workshops in the Midwest—while ensuring a large salesforce had accurate, prioritized prospect information. They turned to Explorium’s predictive prospecting platform powered by its extensive business data catalog and external data integration.

Explorium gave the customer access to ~135 million business entities and 4,000+ attributes, then applied machine learning to create lookalikes, perform robust filtering, and calculate ICP probability scores to prioritize accounts. The solution produced 10,000 prioritized high-value leads (+10K net new), drove an 18% increase in conversion rate, and generated millions of dollars in new pipeline, enabling the sales team to focus on prospects with the highest likelihood to close.