Case Study: E-commerce Company achieves 24% higher direct mail response rates and 14% ROI boost with Explorium

Higher Response Rates With Direct Mail Optimization

E-commerce Company was struggling with very low direct mail response rates—hovering near 1%—which was driving up acquisition costs and dragging down marketing ROI. Rather than abandon the channel, the retailer turned to Explorium and its Enrichment Catalog to build a smarter targeting approach for its direct mail program.

Explorium combined the company’s internal sales, engagement and email data with enriched signals (census demographics, internet behavior, past purchase patterns, hobbies/interests and tech-orientation scores) to isolate recipients most likely to respond. The optimized model drove a 24% uplift in response rates and a 14% increase in direct-mail ROI within weeks, improving per-customer revenue and online engagement.