Case Study: Global Industrial Manufacturer achieves Accurate TAM Analysis and Identifies High-Potential Customers with Explorium

Global Industrial Manufacturer Uses Explorium Data to Perform Strategic, Data-Driven Market Analyses

Global Industrial Manufacturer needed a reliable, data-driven way to identify and map all high-potential customers across target territories to estimate true growth opportunity. The metal-cutting manufacturer faced a complex challenge—customer attributes like machinery, materials, suppliers and skills are hard to observe—so it turned to Explorium and Explorium data to perform strategic white-space and TAM analysis to refine its market definition and sales approach.

Explorium supplied diverse, validated data signals—firmographics plus machine, employee-skill, product and supplier indicators—and used iterative TAM and ICP mapping to cross-reference and narrow the market to businesses that truly fit the manufacturer’s profile. As a result, Explorium delivered an accurate TAM, identified high-potential prospects that match the ICP, and equipped the sales team to assess real growth in specific territories, driving data-driven investment and focused go-to-market prioritization.