Case Study: GlassesUSA.com achieves double-digit revenue growth with Explorium

GlassesUSA.com Uses Explorium to Grow Revenue by Double Digits

GlassesUSA.com, a fast-growing online eyewear retailer known for innovations like its Prescription Scanner App and Virtual Mirror, needed to advance its user experience through better machine learning-driven segmentation. Although they had website, marketing, and transactional data in Google BigQuery, GlassesUSA lacked a scalable tooling solution to improve models for age, price point, intent and other customer signals — so they turned to Explorium and its external data/ML platform.

Explorium enriched GlassesUSA’s models with external geospatial and demographic signals and helped deploy multiple segmentation models that personalize web and mobile experiences; this increased conversion and order value and made scaling easier. With Explorium’s solution GlassesUSA achieved a 15–20% increase in per-session value for affected audiences, a 5-point AUC lift in six months, and ML models that now impact about 60% of site visitors.

GlassesUSA

Nadav Yekutiel

Head of Product Analytics & Data Scientist