Case Study: GlassesUSA.com boosts Facebook Dynamic Ads ROAS by 10% with Explorium

GlassesUSA.com Increases ROAS on Facebook Dynamic Ads by 10% with Explorium

GlassesUSA.com, a leading online eyewear retailer, faced a challenge improving the effectiveness of Facebook Dynamic Product Ads: site visitors who viewed products didn’t always intend to buy. To better target serious shoppers, GlassesUSA.com turned to Explorium and its External Data Platform and automatic machine learning to build a predictive “predict-to-buy” model.

Using Explorium’s platform, GlassesUSA.com scored and bucketed visitors by purchase likelihood, created custom Facebook audiences (and excluded the least-likely buyers), and tailored ad offers accordingly. The result: a 10% improvement in ROAS, a 10% increase in conversion rate (reflected in add-to-cart ratio), and enhanced operational and marketing efficiency — outcomes GlassesUSA.com attributes directly to Explorium’s solution.

GlassesUSA

Barak Levanon

Customer Acquisition Director