Case Study: GlassesUSA achieves 10% higher ROAS on Facebook Dynamic Ads with Explorium

GlassesUSA boosts ROAS by 10% with Explorium

GlassesUSA, an online direct-to-consumer retailer, sought to improve the performance of its Facebook retargeting campaigns. Their challenge was to more effectively target past site visitors who were most likely to convert into customers. To address this, they utilized the Explorium External Data platform to build a predictive model in-house.

Using the model powered by Explorium's data, GlassesUSA implemented a solution that targeted only high-intent users with dynamic ads. This approach resulted in a highly successful campaign, contributing to the company's growth. Specifically, Explorium helped GlassesUSA increase its return on ad spend (ROAS) on Facebook Dynamic Ads by 10%.

GlassesUSA