Case Study: MarketStar doubles partner conversions with Explorium

Explorium's Solution Doubles Partner Conversions for MarketStar's Networking Client

MarketStar, a global provider of outsourced marketing and sales services, needed a systematic way to recruit channel partners for a longtime US-based networking client after prior outreach using purchased lists and trade-show contacts yielded only a 3–4% conversion rate. To improve targeting and prioritization, MarketStar turned to Explorium and used Explorium’s lead generation solution as the foundation for the partner recruitment program.

Explorium enriched and expanded company records (revenue, employees, address/zip, website, phone, and key contacts), added more precise business-category signals beyond NAICS, and scored leads so MarketStar’s SDR team could prioritize follow-up. Explorium delivered 40,000 new leads in 12 months, with 45% closely matching the client’s ICP, high contact coverage (95% phone, 81% website, 60% email), and a rise in partner conversions to 7% — doubling the client’s previous conversion rate.

MarketStar

Sam Broadbent

Senior Program Manager