Case Study: EquityBee achieves 85% lead coverage and real-time lead categorization with Explorium's External Data Platform

Equitybee Uses Explorium External Data Platform to Identify Their Desired Potential Prospects, Improving and Accelerating Marketing and Sales Processes

EquityBee, a platform that helps startup employees exercise stock options and connects them with investor capital, faced a high volume of inbound investor leads and needed more accurate, real-time data to enrich and classify those leads into two priority personas. They engaged Explorium and used Explorium’s External Data Platform to source and verify external signals that could improve lead coverage and categorization.

Explorium built a scoring model on its External Data Platform that enriches and categorizes every inbound lead in real time and feeds the results into EquityBee’s CRM for prioritized follow-up and ad retargeting. The solution delivered measurable gains — roughly 85% lead coverage, 75% accuracy (about 70% precision) — accelerating lead qualification, increasing qualified conversations, and improving sales and marketing efficiency.

EquityBee

Ron Ben-Haim

Senior Product Manager