Case Study: Leading Marketing Firm achieves 18% higher conversion rates with Explorium

Drive Revenue With Smarter Lead Scoring Using Enhanced Datasets

Leading Marketing Firm relied on a tried-and-true internal lead-scoring model based on ad clicks, product views, engagement and sign-ups, but this dependence on first-party data limited lead quality and conversion rates. To overcome that gap, the company worked with vendor Explorium to incorporate external enrichment into its scoring process.

Explorium connected the firm’s data to its Enrichment Catalog, adding signals such as social interactions, prior purchases, spending potential, demographics, search queries and recent online purchases over $30. Using Explorium’s data to augment scoring improved lead accuracy and lifted conversions by 18% (up from roughly 65% baseline), enabling higher conversion rates and increased revenue.