Case Study: Behalf achieves accurate segmentation and record-low defaults with Explorium

Behalf Uses Explorium-sourced Data to Accurately Segment Potential Business Customers, Improving Marketing Efficiency and Streamlining Operations

Behalf, which offers on-the-spot financing through large US suppliers, needed to quickly and accurately screen partner customers to distinguish bona fide businesses and assign appropriate purchasing limits. To solve this, Behalf partnered with Explorium and used Explorium’s external data platform (including Signal Studio) to enrich supplier-provided business lists and improve early eligibility assessments.

Explorium discovered dozens of new data points—driving a 12-fold increase in the number of features used—to support a pre-eligibility scoring mechanism that segments customers for tailored marketing and underwriting. The Explorium-powered solution streamlined operations, improved customer experience, increased approved transactions, reduced risk and fraud, and helped Behalf achieve the lowest default rate in its history while lowering costs.

Behalf

Mirit Hirsh-Nuri

Senior Director of Credit and Fraud Risk