Case Study: Tableau Software achieves automated marketing reporting and 812% ROI with Explore Consulting

Tableau Software - Customer Case Study

Tableau Software, a Seattle-based provider of data visualization software used for reporting and analytics, needed a faster way to support daily marketing decisions for a client in the consumer electronics industry. The challenge was coordinating many data sources across a multi-channel campaign, which made manual reporting too slow and difficult for timely business, market, and product analysis.

Explore Consulting built an automated Tableau marketing dashboard solution using APIs, browser scraping, Python scripting, and Tableau Online to refresh and publish data each day. Explore Consulting delivered 18 dashboards for ROI, website health, and product performance, helping the team act on cohesive data and optimize campaigns; the solution supported over 100K impressions and $1.3M in revenue in 3 months, with an 812% ROI in July 2015.

Tableau Software