Case Study: SalonSmart improves Google rankings and organic traffic with Explore Consulting

SalonSmart - Customer Case Study

SalonSmart, a Florida-based manufacturer and distributor of salon spa equipment, needed to redesign its outdated NetSuite webstore and grow organic traffic to protect brand recognition and market share. After reviewing three vendors, the company chose Explore Consulting for its eCommerce experience and strong portfolio, with help needed in webstore design, SEO, and digital campaigns.

Explore Consulting performed an SEO audit, updated site code and content, and carried out extensive on-page optimizations across thousands of pages, including fixes for images, page speed, 404s, mobile compliance, robots.txt, and sitemap setup. The results were significant: non-branded Google rankings improved by more than 500 positions, keywords ranking 1-3 increased 39%, and organic traffic rose 71% year over year.

SalonSmart

Miriam Deckert

Marketing Coordinator