Case Study: Fusion Beads improves search, navigation, and conversion with Explore Consulting and EasyAsk

Fusion Beads - Customer Case Study

Fusion Beads, which offers tens of thousands of products and thousands of pages of content, needed a better way to help customers find highly attribute-rich items on its NetSuite site. With help from Explore Consulting and EasyAsk search and navigation, the company wanted to make a large, complex catalog easier to browse and search without overwhelming shoppers.

Explore Consulting implemented an advanced EasyAsk search and navigation solution inside Fusion Beads’ NetSuite web store, including natural language search, split search for products vs. content, type-ahead matching, visual filters, and category/item-level refinement rules. The result was a more powerful on-site search experience that improved customer navigation and website conversion, while also giving Fusion Beads tools to analyze search behavior and continuously refine the experience.

Fusion Beads