Case Study: FatCloud achieves higher-quality leads with Explore Consulting

FatCloud - Customer Case Study

FatCloud, a software toolkit provider, was struggling to generate traction through online search because its keywords were highly competitive, ambiguous, and bringing in low-quality visitors who quickly left the site. The company needed a better way to attract qualified prospects online, and turned to Explore Consulting for help with its search and social engagement strategy.

Explore Consulting analyzed FatCloud’s niche ecosystem and built a combined social-plus-search approach, including forum participation, Twitter outreach, a prominent resource-page listing, and ongoing Facebook and Twitter content. The results were strong: social channels drove 40% of new leads, produced 40 software toolkit downloads in the first three months, and delivered higher-quality traffic with more pages per visit, longer time on site, lower bounce rates, and more than double the contact-form conversions compared with search visitors.

FatCloud

Ian Miller

CEO