Case Study: Outback Toys boosts abandoned cart recovery with Explore Consulting’s SeeWhy Connector for NetSuite

Explore SeeWhy Conversion Manager Connector for NetSuite

Outback Toys partnered with Explore Consulting to address shopping cart abandonment in its NetSuite web store. The customer was initially skeptical about how significant the problem was, but the team used the Explore SeeWhy Conversion Manager Connector for NetSuite to track abandoned carts and understand the impact more clearly.

Explore Consulting implemented the SeeWhy-powered real-time abandonment follow-up solution, which sends automated, incentive-based email campaigns to recover lost sales. The results were strong: Outback Toys reported a 40% abandonment rate and was able to recover about 50% of identifiable abandoned carts, while Explore Consulting noted the solution can improve abandoned item conversion up to 30% and average SeeWhy conversion is 20.8%.

Outback Toys

Kreg Stewart

Warehouse Manager