Case Study: Ellington Handbags boosts conversions and revenue with Explore Consulting's responsive cart and checkout module

Ellington Handbags - Customer Case Study

Ellington Handbags, a Portland-based handbag designer, was losing sales because its online shopping experience was outdated and its checkout cart was difficult to use on mobile and tablet devices, which made up more than 70% of site traffic. Ellington turned to Explore Consulting for help improving conversion and updating the checkout experience, using the NetSuite reference cart and checkout module.

Explore Consulting quickly implemented the free responsive cart and checkout module, giving Ellington Handbags a much easier checkout process across desktop, tablet, and mobile without needing a full site redesign. The results were strong: conversion rates doubled year over year, revenue increased by 62.16%, and versus the period just before implementation, conversion rose 43% and revenue rose 62%, helping Ellington more than double sales.

Ellington Handbags

Gary Hansen

Proprietor/CEO