Case Study: Contractors Direct improves customer experience and search visibility with Explore Consulting

Contractors Direct - Customer Case Study

Contractors Direct, a provider of tile, concrete, masonry, and stone tools and accessories, needed a better way to manage customer reviews on its NetSuite-backed website. As its review platform grew more expensive and limited in how it used customer data, the company turned to Explore Consulting and its Product Reviews for NetSuite Websites solution to gain more control and improve the customer experience.

Explore Consulting implemented a cross-browser, NetSuite-native Product Reviews module using Suitelets and SuiteScripts, with one-time implementation pricing, customizable display options, and review approval workflows tied to customer and item records. The result was lower total cost of ownership, better customer and item data, no ongoing platform fees, and more searchable review content that improved web visibility and search rankings for Contractors Direct.

Contractors Direct

Jesse Driscoll

Vice President