Case Study: iFloor.com achieves better referral tracking and automated partner reporting with Explore Consulting and NetSuite

Connecting Phone Orders to Online Referrals in NetSuite

iFLOOR.com needed a way to track marketing referrals and website visits that turned into phone orders, especially when customers came in through partner links but completed their purchase over the phone. Explore Consulting helped iFLOOR.com with a NetSuite-based solution to connect web sessions, referral sources, and offline sales more accurately.

Explore Consulting implemented a custom tracking system using a website script, a NetSuite custom record, and a Suitelet to tie each visitor’s session ID to sales orders and automatically send qualifying order details to referral partners. The result was real-time visibility into referral, phone, and online conversion performance, plus automated partner reporting that eliminated manual work and improved marketing attribution.

iFloor