Case Study: Athletic DNA achieves rapid B2B and B2C eCommerce integration with Explore Consulting and NetSuite

Athletic DNA - Customer Case Study

Athletic DNA, a high-performance apparel manufacturer expanding from B2C into B2B sales, needed a scalable way to support both channels while integrating accounting, logistics, CRM, and eCommerce. Its homegrown web store was disconnected from core systems, creating heavy administrative work and limiting growth. Athletic DNA partnered with Explore Consulting and NetSuite to replace its fragmented setup with a more unified solution.

Explore Consulting implemented NetSuite and the web store in less than 3 months, giving Athletic DNA customer-specific pricing for wholesalers, easier merchandising, and a more intuitive shopping experience. The new system streamlined order processing from checkout to shipment, reduced administration effort, and improved time to shipment and service quality, while supporting the company’s growing business without adding on-premise complexity.

Athletic DNA