Case Study: American Institute of Gastric Banding improves call center efficiency with Explore Consulting’s NetSuite TAPI Phone Integration

American Institute of Gastric Banding - Customer Case Study

American Institute of Gastric Banding (AIGB) operates a high-volume national call center and needed a better way to track inbound inquiries from multiple toll-free numbers, capture caller details, and avoid creating duplicate Lead/Patient records in NetSuite. The customer turned to Explore Consulting and its NetSuite TAPI phone integration to streamline call handling and support faster patient intake.

Explore Consulting built a modular TAPI .NET application that linked AIGB’s digital phone system with NetSuite, automatically capturing caller ID, dialed number, extension, timestamps, and call records on every incoming call. The solution reduced manual data entry, eliminated duplicate record searches, improved call times and throughput, and delivered more accurate marketing and business intelligence for better patient service.

American Institute of Gastric Banding

Laura Hale

Corporate Compliance Officer