Case Study: Alpharank saves months of engineering time with Explo

How Alpharank used Explo to save months of engineering time to share digital marketing metrics with their clients

Alpharank, a provider of growth and outcome measurement for banks and credit unions, wanted to give its customers clearer insight into the effectiveness of their digital marketing efforts. To do that, the team needed customer-facing dashboards with strong integration, white-label, multi-client, and security capabilities, and they chose Explo’s customer-facing analytics product over open-source alternatives.

Using Explo Explore, Alpharank connected directly to its Redshift data, quickly built and customized reusable dashboards, and embedded them in its platform for client access. The implementation took just a few hours instead of months, eliminated major engineering headaches, and enabled non-engineers to create visualizations more easily, helping Alpharank deliver profitability, journey, and optimization insights to customers much faster.

Alpharank

Carlo Cardilli

Chief Operating Officer & Head of Product