Case Study: Taco Bell builds hype for a new restaurant location with Explanimate

Taco Bell boosts hype for a new Australia restaurant with Explanimate

Taco Bell needed to generate excitement for a new restaurant opening in Australia and wanted a more engaging announcement than a standard social media post. The vendor, Explanimate, was tasked with creating a fun video to build hype and connect with the brand's dedicated fan base.

Explanimate developed a motion graphics video that built suspense by teasing a location somewhere in Australia and using real fan comments to lead the audience to the reveal in Perth. The solution featured a journey visualized with a retro VW van, bold animation, and dynamic transitions. The resulting video created instant hype, thrilled local fans, and significantly increased engagement for Taco Bell's new location launch.

Taco Bell