Case Study: Subway creates a hilarious interactive Snapchat filter with Explanimate

Subway launches a 9-metre sandwich boat-inspired Snapchat filter with Explanimate

Subway faced the challenge of engaging their audience after the COVID-19 pandemic halted their original plan to build and sail a giant sandwich boat around Australia and New Zealand. The vendor Explanimate was enlisted to create a digital alternative that could capture the same level of imagination and excitement.

Explanimate developed a whacky and engaging Snapchat filter that superimposed a user's face onto a giant floating Subway sandwich. This solution was designed to be interactive, shareable, and unmistakably on-brand. The filter was a fantastic success, with Subway and their audience loving the hilarious and uniquely memorable digital activation that kept fans engaged.

Subway