Case Study: Queensland Health boosts sun safety awareness with Explanimate!

Queensland Health launches sun safety campaign across social media, digital advertising and outdoor screens with Explanimate

Queensland Health faced the significant challenge of promoting sun safety to Queenslanders, as the region has some of the world's highest skin cancer rates. They needed a campaign that was urgent, relevant, and would drive real behavioral change, moving beyond a forgettable public service announcement. They engaged the vendor Explanimate to create an engaging video for this purpose.

Explanimate developed a hybrid solution that blended live-action footage with motion graphics to create a visually striking and informative video. The approach used a narrative built around relatable, real-life scenarios to demonstrate simple sun safety steps, making the message personal and memorable. The final video became a key asset in Queensland Health’s larger campaign, rolling out across social media, digital advertising, and outdoor screens to play a crucial role in reinforcing sun protection habits.

Queensland Health