Case Study: Queensland Department of Transport and Main Roads inspires public transport engagement with Explanimate!

Queensland Department of Transport and Main Roads boosts public engagement with Explanimate! in a high-impact animated video

The Queensland Department of Transport and Main Roads (TMR) needed to transform public perception of its services from negative associations to a vision of convenience and progress. They engaged Explanimate to create a compelling animated video that would inspire and create an emotional connection with the public, moving beyond a simple explainer.

Explanimate developed a character-driven narrative to make the future of transport feel personal and relatable. Using a clean, colourful animation style with cinematic scenes and engaging motion design, they created a story-driven video. The final animated video from Explanimate successfully helped shift public perception, encouraging viewers to see public transport as a solution for a better future.

Queensland Department of Transport and Main Roads