Case Study: Australia Radio Network (ARN Radio) pranks audiences with Explanimate’s realistic 3D shark animation

Australia Radio Network prank SeaLife visitors with Explanimate's realistic 3D shark attack

Explanimate was approached by ARN Radio to create a realistic 3D animated shark for a public prank at the SeaLife aquarium. The challenge was to design a shark tank animation so convincing that it would seamlessly blend into the real environment, ensuring unsuspecting visitors would believe the tank and the subsequent shark attack were authentic until the crucial moment.

The solution developed by Explanimate involved meticulous design and on-site testing to perfect the shark's size, the water animation, and the lighting effects to match the surrounding aquariums. The final animated sequence successfully shocked visitors, achieving a seamless and well-timed prank. Explanimate delivered a highly effective campaign that fully met the client's objective and delighted ARN Radio and Amy Shark.

Australia Radio Network (ARN Radio)