Case Study: American Red Cross delivers accessible extreme weather safety videos with Explanimate

American Red Cross delivers 5 multilingual extreme weather videos with Explanimate

The American Red Cross needed to create accessible and clear instructional videos for five different extreme weather events. Their challenge was to make critical safety guidance easy to understand across diverse audiences and languages, including English, Spanish, and ASL. They partnered with the vendor Explanimate to produce these explainer videos.

Explanimate developed a solution that combined live-action talent with animated visual effects and environments to vividly illustrate each emergency scenario. This approach made the safety information more visual, memorable, and effective. The result was a comprehensive series of accessible videos that provided essential emergency guidance to more people with fewer barriers to understanding.

American Red Cross