Case Study: Chamberlain showcases myQ ecosystem and boosts Prime Day marketing with Explainly

Chamberlain launches 3 myQ videos in time for Prime Day with Explainly

Chamberlain partnered with Explainly to create a series of videos showcasing its myQ ecosystem of smart home security and garage products. The challenge was to produce this content in time to support a major sales initiative for Amazon’s Prime Day, requiring a solution that could effectively highlight the products' convenience and integration capabilities.

Explainly developed three videos that combined Chamberlain's 3D product models with a fun 2D illustration style. The vendor created multiple shorter cuts of each video with different calls to action for testing across nationwide broadcast marketing channels. The performance data from the first video helped inform and refine the approach for the subsequent ones, ensuring the fast-tracked project was successfully completed in time for the targeted sales event.

Chamberlain